If you've created something you'd like to sell or are even considering creating some such thing, you'll immediately run into the issue of marketing. Few software developers know anything about marketing.
If you find yourself in this predicament, don't despair. There's a great resource, the ESC Marketing Book Club. For just $35 per year, you can join the Educational Software Cooperative at http://www.edu-soft.org and participate in this excellent online activity.
Al Harberg runs the online club and summarizes each new book he selects. People then enter into a discussion of the topic, sharing their own experiences with software and marketing.
Why try to figure out all of those marketing books yourself? Get the Harberg Digest online plus other members' insights. Go to the website now and join.
While you're at it, check out the ESC blog at http://educationalsoftware.blogspot.com/.
For a summary of books already reviewed, see http://www.edu-soft.org/content/index.php/esc-book-club.
See you there!
© 2012 by Smart Science Education Inc., U.S.A. www.smartscience.net